
Who is this market research survey for?
Market research surveys are built for entrepreneurs, startup founders, product managers, marketers, and small business owners who need to validate ideas and understand their customers. Whether you're launching a new product, testing market demand, or analyzing competitor positioning, this template captures essential consumer insights through strategic questioning. The multi-step format guides respondents through demographics, product preferences, brand comparisons, and purchasing behavior without overwhelming them. Perfect for early-stage validation, customer segmentation research, or quarterly market analysis. Weavely's AI-powered form builder lets you customize questions, add conditional logic, and match your brand colors instantly. Responses automatically organize in your dashboard with built-in analytics, plus integrate seamlessly with Google Sheets, HubSpot, or Salesforce for deeper analysis. No coding required — just describe your research goals, tweak the survey fields, and start collecting actionable consumer data in minutes.
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<h2>What's included in this market research survey template</h2>
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<h3>Respondent Demographics and Profile</h3>
<p class="card-desc">Capture essential demographic information to segment your market research data effectively.</p>
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<span class="field-label">Your Name (optional)</span>
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<span class="field-label">Email Address (optional)</span>
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<i class="fal fa-envelope"></i> Email
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<span class="field-label">Age Group</span>
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<i class="fal fa-caret-square-down"></i> Dropdown
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<span class="field-label">Location (City, State)</span>
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<i class="fal fa-font"></i> Short Text
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<span class="field-label">Employment Status</span>
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<i class="fal fa-caret-square-down"></i> Dropdown
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<h3>Product Interest and Purchase Intent</h3>
<p class="card-desc">Measure consumer awareness, likelihood to purchase, and key decision-making factors.</p>
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<span class="field-label">How familiar are you with our product/service?</span>
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<i class="fal fa-dot-circle"></i> Single Choice
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<span class="field-label">How likely are you to purchase this type of product in the next 6 months?</span>
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<i class="fal fa-sliders-h"></i> Scale Rating
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<span class="field-label">Which features are most important to you?</span>
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<i class="fal fa-check-square"></i> Multiple Choice
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<span class="field-label">What price range would you consider reasonable for this product?</span>
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<i class="fal fa-dot-circle"></i> Single Choice
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<h3>Competitive Analysis and Brand Perception</h3>
<p class="card-desc">Understand competitor usage, satisfaction levels, and factors that influence brand switching.</p>
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<span class="field-label">Which brands in this category do you currently use or have used?</span>
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<i class="fal fa-check-square"></i> Multiple Choice
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<span class="field-label">How satisfied are you with your current brand choice?</span>
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<i class="fal fa-star"></i> Star Rating
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<span class="field-label">What would make you switch to a different brand?</span>
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<i class="fal fa-check-square"></i> Multiple Choice
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<span class="field-label">How likely are you to recommend this product category to friends or colleagues?</span>
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<i class="fal fa-sliders-h"></i> Scale Rating
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<h3>Consumer Behavior and Additional Insights</h3>
<p class="card-desc">Collect data on research habits, purchase frequency, and open-ended feedback.</p>
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<span class="field-label">How do you typically research products before purchasing?</span>
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<i class="fal fa-dot-circle"></i> Single Choice
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<span class="field-label">How often do you purchase products in this category?</span>
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<i class="fal fa-caret-square-down"></i> Dropdown
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<span class="field-label">Is there anything else you'd like us to know about your preferences or needs?</span>
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<i class="fal fa-align-left"></i> Long Text
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<span class="field-label">I agree to be contacted for follow-up research (optional)</span>
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<i class="fal fa-check-square"></i> Checkbox
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