Branding questionnaire template
Free branding questionnaire template. Collect brand values, visual preferences, and target audience details from clients. Customize with AI and share instantly.
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Who is this brand questionnaire template for?
This brand questionnaire template is built for freelance designers, branding agencies, and creative consultants who need a structured way to collect brand information from clients before starting a project. Whether you're designing a logo, developing a full brand identity, or building a brand strategy, this multi-step questionnaire walks clients through company details, target audience, visual preferences, brand personality, and project scope. Instead of chasing clients for vague email responses, send them a professional, shareable form that captures everything you need in one go. The template is fully customizable — add or remove fields, adjust colors and fonts to match your own brand, and embed it on your website or share via link. No coding required — just pick the template, tweak the fields, and start collecting brand briefs in minutes.
Learn How to Ask Better Branding Questions
Sending a branding questionnaire and getting back "we want something modern but timeless"? The problem is usually the questions, not the client. Our guide covers how to structure each section — from brand story to visual identity — so you get specific, actionable answers instead of vague adjectives. Real examples and tips included.
Read the blog post
FAQ
What is a branding questionnaire?
A branding questionnaire is a structured form used by designers, agencies, and brand strategists to collect key information from clients before starting a branding project. It typically covers company background, target audience, brand values, visual preferences, and project goals — giving you a clear creative brief without back-and-forth emails.
What fields should a brand questionnaire include?
Essential fields include company name, industry, mission statement, target audience demographics, brand personality traits, color and typography preferences, competitor examples, and project scope. For more detailed discovery, add fields for brand voice, existing assets, budget range, and timeline. A multi-step layout keeps the questionnaire organized and easy for clients to complete.
Can I customize this brand questionnaire template?
Yes, every part of this template is customizable. Add or remove questions, change colors and fonts to match your agency's brand, rearrange sections, and include your logo. You can tailor it for specific project types like logo design, full brand identity, or brand strategy — all without any coding.
Is this brand questionnaire template free to use?
Yes, this template is completely free with no hidden costs or subscription required. Create unlimited branding questionnaires, collect unlimited responses, and share them via link or embed on your website. You can also connect responses to Google Sheets or other tools for easy client management.
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